It's a good thing that green energy isn't a fixed quantity and more can be built if there's demand, which is exactly what Google is doing.
It's great for marketing and, you're right, that's why they are doing it but the reason it's good for marketing is that their customers care about the environment. This is the exact invisible hand mechanism in action. It's their preferences changing the behavior of one of the biggest corporations in the world and all they can do is act like it doesn't count because they don't actually care
Nuclear power plants have a huge lead time and require government approval, something the Finnish government declined to approve (Fortum had requested to build a third reactor). Solar and wind are fine but they’re not usable as a replacement for nuclear without huge battery installations which make the cost worse than nuclear. Also large installations still take time - from regulatory approvals to actually building the thing to connecting it to the grid. To give you a sense of scale, of the 53GW of planned wind projects, only 0.9GW are under active construction.
Also, unlike solar and wind, nuclear is a very important anchor source to prevent fossil fuel use in the grid. Solar and wind only absorb growth but so far have never managed to actually compete on baseload power requirements.
Then why is California down to 25% fossil generation from 60% a few years ago? And still dropping fast as more and more batteries and renewables come on line. Tell me again how baseload generation is still a relevant concept
What do you think batteries are if not baseload generation? Batteries + renewables compete with nuclear for baseload. They take up substantially more land mass for the same amount of power though.
is is often repeated in these threads, baseload generation is an obsolete term. Base load itself is real - the minimum demand on the grid, usually in the early am. Base load generation was a term given to a class of generators (mainly coal) that were cheap but inflexible, so you built them to match the base load and had more expensive variable output generation on top. That economic setup no longer exists, variable generation exists 24x7. So base load exists, base load generators do not. And yeah, thats why nukes are no longer economical, their base load generation role is economically obsolete.
Note that when Fortum was declined it was because two others were given approval. Lack of new nuclear in Finland isn't because no permits, but because Olkiluoto 3 exposed the real costs so Olkiluoto 4 was cancelled. Russia was the partner in the other one so that went to hell with the attack to Ukraine.
It's great for marketing and, you're right, that's why they are doing it but the reason it's good for marketing is that their customers care about the environment. This is the exact invisible hand mechanism in action. It's their preferences changing the behavior of one of the biggest corporations in the world and all they can do is act like it doesn't count because they don't actually care