The argument that Apple has a much rosier future than RIM cannot possibly be distilled to “Apple has better marketing.” They do… but their phone also don’t make you want to tear your eyes out. (I am not under the impression that our author thinks it’s all marketing, but Business Insider sees it more or less that way.)
I think the section at the end about the author buying his wife a Torch (and his problems with its usability) are a strong indicator of your second point.
