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No, I'm referring to the feeling that social interaction is hard work and/or not enjoyable. That's not necessarily anxiety.

As an entrepreneur, you have to talk to and interact with people constantly. If you won't do that, you won't make your early sales, dig up opportunities by networking, or do as much customer discovery as you need.

I started a company with an introvert, and he simply never saw the value in going out and talking to people without a goal. You have to do that. Some of the best opportunities will arise when you aren't looking for anything in particular.

When you're weighing cost/benefit of socializing, if the cost is very high, you'll do a lot less socializing. That's a problem when starting a company.



His choice not to network was not because of being an introvert, it was because he didn't understand what was required to run a startup.

An introvert can still network all day and talk with people; but if you go home and watch Netflix you might be an introvert, if you go out to a bar with some buddies, you're probably an extrovert.




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